Meaning of Jingle (What It Is, Concept and Definition)

jingle is an English term whose meaning refers to song composed for promote a brand or a product in radio or television advertisements.

O advertising jingle is created to captivate the audience. It usually has simple lyrics and melodies so that they are easily memorized and unconsciously remembered by the listener. The jingles are usually short, up to a minute at most.

jingle is also the act of doing something tinkle or sound. For example, the jingle of keys would be said in English jingle of keys. This tinkling is often the sound that results from the clash between two metals. The jingle is often described as the sound of bells, as described in the famous Christmas song known as Jingle Bells.

There are also political jingles, used so that politicians are recognized by voters.

famous jingles

One of the most famous Brazilian jingles is from a commercial for Guaraná Antárctica, with the unforgettable lyrics Pipoca com Guaraná. Even after many years, some people remember the song:

“Popcorn in the pot


It starts to break
popcorn with salt
what thirst
popcorn and guarana
What a cool program
Just you and me
And without piruá!
What about?
I want to see popcorn jump
(popcorn with guarana)
i want to see popcorn jump
(popcorn with guarana)
I want to see popcorn jump, jump
Soy loca for popcorn and guarana
Ah, ah, Guaraná!”

There are other very famous jingles, such as "I love Pizza with Guaraná", from Antarctica, and the one with Parmalat milk (about the animals), and MacDonald's: "Two hamburgers, lettuce, cheese special sauce, onion and pickles on bread with Sesame."

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