To reframe is a transitive verb that characterizes the action of give a new meaning to something or someone.
It is related to the process of reframing, a neurolinguistic method that makes the people can give new meanings to life events, based on their change in the perception of world.
Very common in psychology, this process of reframing uses various techniques to make people change their perceptions of life and act in a way that their attitudes contribute to a more pleasant. And this is only possible from the moment they manage to change the meaning of something that has already been done, so that the responses and their own behavior can also change.
Re-signification is an important element in the creative process, where the ability to assign new importance to a common event becomes useful and gives people pleasure.
For the area of communication, for example, the act of giving new meanings has very different meanings depending on the context in which it manifests itself. Normally, based on cultural re-signification, for example, new functions and interpretations can be attributed to works of art, music, films, etc.
The verb to reframe can be replaced by synonyms such as redefine, transform, transmute, etc.