Letterhead is part of visual identity for promotion and identification of a company, institution, association and other liberal professionals.
It consists of the design of the paper on which important documents related to the company or institutional body in question are printed.
The term letterhead is derived from letterhead, a word that can mean a synonym for “brand”, “insignia” or “sign”.
The use of letterhead attributes credibility to the document, in addition to being a promotional tool for the company or institution that produced it.
As a rule, letterheads contain the company's logo, as well as your address, telephone, e-mail and other information that is considered relevant, such as social networks, for example.
It is not just business groups and government institutions that use letterhead as an instrument to build their visual identities. Individuals, who provide services autonomously, also usually create letterheads with the aim of promoting and credible their image.
The colors, fonts, images and other details of the letterhead will vary according to the visual identity and concept previously defined by each company.
Letterheads are usually made by professionals who work with graphic design or advertising.
See also the meaning of logo.