Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.
Social networks are in the daily lives of many Brazilians, but mainly in the lives of young people, who connect and exchange information constantly. Looking at it from this side, it is simple to understand that there are millions of people using this means of communication, and where there are a lot of people, for sure, there are a lot of business opportunities.
Companies realized that social networks can be an efficient showcase and that they can help in dissemination of services and products. But building strategies and reaching the right audience, as well as converting this into sales, is a task that requires study and knowledge. Below we will present some tips, but it is important to look for more content to become an experienced professional.
Read too: 5 apps on your mobile that help when it comes to entrepreneurship
5 tips on social media for entrepreneurs
1. Seek inspiration from other companies
Before starting your social media adventures, we advise seek information and examples of success. Make a detailed assessment of what large companies are doing, what creativity, innovation and, most importantly, what companies competing with yours produce to advertise themselves. The goal is not to copy, but understand and gain knowledge of how the market behaves, as this type of information helps a lot in building your planning.
Do not stop now... There's more after the advertising ;)
2. Target Audience
When it comes to social media, most people immediately think of Facebook and Instagram due to the level of engagement, shares, stories, etc. But the most important thing is evaluate your audience profile, such as age, gender, location and average income, that is, the more information, the easier it is to produce the correct messages with greater impact. In summary, depending on your type of customer, you can use:
- Linkedin, which is aimed at the job market;
- Twitter, which works with short messages and has a good base of users who like technology, science and cinema;
- YouTube, which is an excellent social network for gaining popularity and sharing content through videos.
See too: 5 free apps for entrepreneur productivity
3. Planning
Every entrepreneur doesn't have large teams and, often, he ends up managing his social networks, that's why it is very important to choose quality over quantity.. In summary, not all social media will be suitable for your business or goals, so focus your efforts on sharing content that increases your impact with users.
To make it easier, work with a smart goal structure, focusing on specific, measurable, achievable, relevant and time-bound goals, how to reach a number of followers in a specific period of time. Develop a posting calendar and organize the types of posts by waves, such as:
- commemorative dates;
- promotion periods;
- presentation of the service, etc.
4. Content and relationship
Put yourself in your customer's shoes and think about what they want to know about your company, how they understand your solution or how they perceive its importance. Chatting and interacting with those who follow you create a healthy relationship, so likes and comments must be rated and responded to..
Another important factor is update information and have constant content to show that your company is active and constantly posting news. And to get more attention from your audience, it is essential to work with images. Think a lot about this when building your content, because, as said a long time ago: 1 image is worth 1000 words.
Also access: 5 actions to start your business
5. Monitoring and control
It's not usually first time that we hit big goals, so test and evaluate your strategy constantly. Analyze data such as:
- number of clicks per post;
- reach of posts;
- publishing hours;
- contents;
- number of visits.
Through this information, it is possible to make necessary adjustments and improve performance more and more.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
