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In the process of any entrepreneur, at the time of the company's development, it is essential that it go through some steps, in order to guarantee its viability, scalability and market reach. Entrepreneurship thinking is based on the knowledge, goals and concepts of traditional companies, but It is essential to seek methodologies to help develop your ideas.
Method is the process to reach a certain end or to arrive at knowledge. Methodology is the field in which the best methods practiced in a given area for the production of knowledge are studied. Consequently, study and understand about the subject will collaborate so that your company can grow and develop faster. In other articles, we'll delve deeper into the methodologies and theme, but here's a quick overview.
5 methodologies for startups
1. businessModelcanvas
O Business Model Canvas is the most used tool in innovative business planning by startups and established companies. Simply put, he helps you create a visual representation of your business model and on how to deliver customer value. By applying this model, you will answer fundamental questions about your business.
What am I going to do?
What is my value proposition?
Who am I going to do it for?
Who is my target audience and how do I relate to them?
How I will do?
What are my main resources, activities and partners?
How much will I spend?
What will be the revenue and cost structure to enable the business?
This is how you will form a clear idea of how your business works.
Read too: 5 key characteristics for young entrepreneurs
2. leanStartup
The word lean can be translated as “lean”, so we have, in a free translation, Startup Lean. This concept involves a waste identification and elimination work in processes and concepts, bringing together marketing, technology and management ideas. This methodology introduces the entrepreneur to some new concepts, such as MVP, the idea of pivot and more agile methods of interacting with customers.
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3. customerDevelopment
It is a process that seeks to find the alignment between product and market. The main characteristic of this approach is to consider that the hypotheses are not valid until they are tested and proven, that is, it is very important to talk to the user or customer (customer). The proposal wants that everything is done in parallel and in a shorter period, so adjustments can be made as soon as possible to avoid failure or failure. The process is carried out in four cycles:
customerDiscovery;
customerValidation;
customerCreation;
Companybuilding.
4. designthinking
In this methodology, we have a set of methods, tools and techniques that are organized within an empathy-based process to guide to think and create solutions based on the customer's needs, wants, problems and wishes. This must be done through a series of research, idea generation, prototypes and tests. Furthermore, the methodology adopts principles that make the work more dynamic and participatory, as it presents some important concepts.
Integrative thinking: the more multidisciplinary the teams, the greater the possibility of creating something new.
Possibilities Test: ideas must first be put into practice on low-fidelity prototypes in order to test them out and find out if it works.
Creativity to solve problems: the practice combines divergent and convergent thinking and helps in finding more creative solutions.
Visual method: the premise of always making ideas visible to everyone. Encouragement to put ideas into practice and learn from mistakes: eventually some things will turn out differently than expected and it is necessary to learn from this!
See too: 5 actions to start your business
5. growthhacking
Here it is not exactly a creation methodology, but a company development methodology. It's a way to adopt strategies aimed at the significant and accelerated growth of the business, in addition to involving the performance of experiments. Teams develop hypotheses, verify their validity, carry out tests and, thus, discover gaps or opportunities that make the business grow more intelligently.
growthhacking is regarded as the marketing experiment-oriented by Sean Ellis, the professional who coined the expression and used this strategy to accelerate startups that became giants, like Dropbox and Eventbrite.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
