Visual communication is a way to inform and communicate through visual elements, such as infographic, photographs, videos, presentations, among many others.
Every resource or element that visually hits, in order to convey information or tell a story, is considered an aspect of visual communication.
Visual communication is essential to help the recipient of the message to understand information more easily and quickly.
For example, when you have a job, be it college, school or business, and choose posters, infographics or any visual presentation. In this case, you use visual communication to transmit your information in a more playful way.
Visual communication usually uses colors, images, movements, shapes and drawings with effects that help in understanding the information.
It is important because it can explain more complex concepts in a way that is easier for anyone to understand.
Main types of visual communication
There are different types and ways to convey information through visual communication. Depending on the information to be conveyed, the type of visual aid used in the communication may vary.
Infographics
An infographic is a image set, Colors, graphics and even text (in small amount), which provides an overview and summary of information that is usually large.
Infographics use visuals to communicate information about fast way and clear. Therefore, it is a widely used tool in the business environment.
Within the infographics group, there are also the tables and the graphics, which like infographics, can present the same message. However, the difference is that the infographic is something more dynamic, being able to use photography, drawing, statistical diagram, etc.
See more about the meaning of infographic and types of graphs and their functions.
Process Diagram
A process diagram is a visual resource widely used by business to represent a series of steps that are meaningful to a business.
Basically, a diagram is the drawing of a large process, used to facilitate the understanding of something much broader, dividing it into steps to facilitate the understanding of the whole.
In this type of visual communication, very simple things are used, such as geometric shapes connected to each other and texts summarizing the steps.
See also the meaning of diagram.
Maps
The map is a visual representation of a region, and serves as a guide, showing how to get to a certain destination.
The map is one of the greatest examples of how humanity uses visual communication to guide, inform and understand.
Presentation
The presentation is one of the greatest visual resources, used in schools, colleges, companies, among other places. It is used in a way to present a work or a project in a playful, dynamic and representative way.
Posters, images, videos and software slides are examples of resources used in a presentation.
Mental map
A mind map, used mainly by students, is a way of organizing thoughts in a random order and structure.
The purpose of the mind map is to visually structure what you understand about some information or topic, to study and later absorb the most important parts of the topic.
See more about the meaning of mental map.
Photography
Photography is a type of visual communication that is closely linked to feelings and emotions. Mostly, people photograph in a way to save that important moment.
The purpose of photography is to record informing an event that has occurred or transmit a message that can be interpreted in different ways, depending on the experiences, culture and worldview of those who see.
Video
Videos are the first type of communication that activates two senses of human beings at the same time: sight and hearing.
The video has gained strength in recent times, due to its great efficiency in transmitting a message in a dynamic, fast way and with special effects that draw and hold the receiver's attention.
See too:
- Communication Elements;
- Communication;
- Types of Language: Verbal, Nonverbal and Mixed
- Visual arts;
- Semiotics;
- Social Communication.
