Holistic or holistic is an adjective that classifies something related to the holism, that is, any doctrine that seeks understand the phenomena in their totality and globality.
The word holistic was created from the term holos, which in Greek means "whole" or "whole".
Holism is a concept created by Jan Christiaan Smuts in 1926, who described it as the "nature's tendency to use creative evolution to form a "whole" that is greater than the sum of its parts."
This notion refers to a specific way of contemplating the world and that can be applied in various aspects of knowledge, such as medicine, psychology, physics, administration, ecology, etc.
Holism divides nature into two areas: the psychosphere and biosphere. According to this theory, chemical and physical laws are exceptions to biological laws.
Within the scope of medicine, holistic is a form of therapy that has different methodologies from conventional medicine. Currently there are several holistic therapy centers or holistic spas, which offer treatments such as
shiatsu, do-in, yoga, Tai Chi Chuan, acupuncture, bioenergetic massage, reiki, etc. Holistic treatments see a health problem not only in its physical aspect, but also as a result of energetic and emotional imbalances.Learn more about Holistic Therapy.
Holistic vision
In the business sphere, a holistic view is the global view of a company, of all its elements, strategies and activities, which results in a unique representation of the organization. The holistic vision is opposed to the mechanistic logic, which divides the company into several blocks, causing the loss of the global vision.
holistic marketing
Holistic marketing, an expression created by Philip Kotler and Kevin Lane Keller, consists of the integration of various aspects of marketing, such as marketing relationship, endomarketing, socially responsible marketing, webmarketing, integrated marketing, social marketing, internal marketing, branding, etc.
This concept points to a global vision of marketing and all its processes and phenomena involving, in order to achieve better results, not only for the company, but also for the consumer. For this reason, customer support assumes the same importance as sales, with a balance between the company's ethics and the needs of consumers.
See also the meaning of holistic vision and holistic therapy.
