Digital marketing is a set of dissemination and communication actions that a company or person uses online, through the internet and digital media.
It adopts product or service promotion practices through the use of distribution channels electronics, so that they reach consumers quickly in a relevant, personalized and more efficiency.
This is a tool widely used nowadays by companies to promote and market products and services, because in addition to being able to win new customers, it improves the company's relationship capacity with its public.
Digital marketing differs from traditional marketing by the use of various actions and methods in online channels, which allow the analysis of results in real time.
At strategies so they need to be thought of always aiming at a goal to be achieved and from there, the best digital channel to be used to achieve this goal is defined.
The differential of digital marketing is the possibility of a more singular and direct treatment with the customer, understanding their needs and always seeking to satisfy them in the best way.
A good example of digital marketing is social media, such as Facebook it's the Instagram, which manage to reach a large part of the world's population in a short time.
Simplicity, speed of execution and the power of user freedom in social networks drove the marketing strategy digital in this medium, that companies started to invest more and more in the creation of a direct communication channel with the customer, the calls fan pages, the business pages.
See also the meaning of Marketing, Trade Marketing, Marketing of relationship and Inbound Marketing.