Nova Educa is an educational consultancy that will bring tips so that young people can, from an early age, learn to innovate and become an entrepreneur, discovering countless possibilities for building a future promising.
selling is an art! This term is debated by several professors as well as it is praised in many books that deal with the subject. O big sale secret it's not just knowing how to present your product, but identify your customer profile and what he is really wanting to hear or needing at that moment.
The world is increasingly digital, relationships end up happening online, and interactions are becoming distant. The sales process has been absorbing this model, and each day more strategies are born to sell through websites or social networks. However, within this new universe, there are some important terms to identify processes and plans. We advise that you study this subject more deeply, but we have managed to present a brief list of terms here.
Read too: 10 important terms about sales in entrepreneurship
10 terms about customers and sales in entrepreneurship
1. Prospect
It is a user who shows interest in solve a problem, contacting your team, researching your products/services, and consuming your company's content.
2. Lead
Is business opportunity for your company. People provide data, such as name and contact, in exchange for some educational content offered by your company, such as and-books, infographics etc.
3. Lead qualified
The qualification of a lead is made for separate those who have great buying potential from those who are interested in its content, but not necessarily become customers. We can still separate potential customers who are ready to close a deal from those who are not yet in the moment to purchase your product or service.
Do not stop now... There's more after the advertising ;)
4. Sales funnel (pipeline)
the sales funnel determines the process the potential buyer will go through. These steps can go through:
prospection
qualification of the lead
product presentation
consideration
closing the sale
5. inbound sales
It is a inside sales process. You work directly with the marketing to generate, educate, qualify and prepare leads potential through the purchase process.
6. Outbound sales
The operation is contrary to the inboundsales: the company goes after the potential customer to educate you to buy your product.
7. churn
It is the percentage of customers who stop using a company's service in a given period of time. Also translates as bounce rate or cancellation fee.
8. cold call
Typical prospecting strategies outbound, in which the seller contacts the prospect without having authorization from the company to do so.
9. Deal
It's the business that is being worked on or was closed by the seller. For a business to be a deal, it is necessary to be in the pipeline of the seller.
10. KPI
Key Performance Indicators or Key Performance Indicators. As the name already indicates, they measure the effectiveness of actions to achieve a specific goal.
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
