growth hacking is a methodology used to enhance the rapid and sustainable growth of a company, organization or institution.
O growth hacking it is an essential area for the development of startups in the technology area. He often uses social media and viral marketing strategies to achieve his goals, always with creative initiatives.
Learn more about the meaning of startup.
In growth hacking it is essential:
- know what the customer/user wants;
- know where the customer/user lives;
- know the language used by the client/user.
The English expression that designates this methodology was created in 2010 by entrepreneurs Sean Ellis, Patrick Vlaskovits and Jiten Shah.
One growth hacker is the person responsible for defining the strategies that will lead to the growth of the company or institution. He is absolutely focused on growth, and to achieve this he uses methods and tools to create practices that encourage growth.
Some world-known companies are examples of growth hacking: Facebook, Twitter, Dropbox, Airbnb, etc.
This English expression is composed of the words growth, which means growth and hacking, a word that when related to technology is used to describe the act of skillfully modifying or writing software. Thus, growth hacking é a way to rewrite and improve a company's growth.
growth hacking and marketing
Several authors establish differences between growth hacking and marketing. They claim that the purpose of growth hacking is not to replace marketing, and that the growth hacker it's no better than the marketer, but it has a different focus. According to Sean Ellis, a growth hacker "he is a person whose aim is growth".
In this way, the growth hacker defines all strategies, tactics and initiatives based on growth. Marketing also attaches importance to growth, but not as much as growth hacking. Also, the growth hacking is known to have an obsessive focus on one goal, often ignoring other aspects.