One of the biggest successes of Netflix (YouTube Red's original project) is the series Snake Kai. The story is the continuation of the classic Karate Kid, one of the best-known films of the 1980s, and follows the plot with a story about a failed Johnny Lawrence, who seeks redemption, by reopen the Cobra Kai dojo, rekindling its rivalry with the now successful Daniel LaRusso, who has struggled to keep the balance in his life without the mentor's guidance, mr. miyagi. Parallel to the conflict between the two are the stories of Lawrence and LaRusso's students, who bring conflicts of young people to the series and update the plot with the present day.
However, behind the drama and adventure, there is the entrepreneurial action that both protagonists perform in the creation of their schools of martial arts, from the birth of the concept to the functioning and results that emerge. The purpose of this content is not to spoil or debate the plot, but somehow we will be required to comment about items from the story, that is, it won't lose the fun for those who haven't watched and will guide those who are already fans.
Read too: 5 lessons from the documentary “The Playbook”, by Netflix
4 entrepreneurship tips from the series Snake Kai
1. Product and environment
The main characters clearly love karate, which greatly facilitates the desire to open your own business. When entrepreneurs discover a vocation, it stops being just a job and becomes something that is part of life. However, it is not enough to just like it, it is necessary to have knowledge and understand about what is being developedTherefore, studying and preparing well is critical to success.
On the other hand, the environment, decoration or visual communication needs to be aligned with your product. In the series, the fighting academies receive the visual patterns of each character's personality and principles: Johnny with phrases and rules on the wall that connect with the way he teaches; and Daniel with the use of harmony in the environment to transmit knowledge. It's not a matter of better or worse, just alignment.
2. Demand
Looking for new students for none of the companies starts easily, on the contrary, in the beginning they are just frustrations and defeats in the sales aspect. Every entrepreneur needs create strategies that generate connection with your target audience. Johnny sees a big commercial trigger when Miguel's fight video goes viral, and several students are interested in starting the Cobra Kai show. With this, he produces more content for the internet, seeking to convey his concepts to everyone.
Meanwhile, Daniel tries, through a presentation and chats, to attract an audience, and realizes that he ends up coming into conflict with the strategies of the competition, in short, he only succeeds when he realizes that his audience is precisely the one who doesn't want to go to Cobra Kai, that is, the profile is different. Notice how important it is to realize that Similar companies can divide the market and how demand behavior needs to be evaluated to design the best sales strategy.
See too: 10 terms about customers and sales in entrepreneurship
3. Management
This aspect is the drama of the characters, as both are lost when they cannot organize and plan their lives. At Johnny's dojo, it's clear that financial management is the big issue, in the beginning, with the organization of payments, and then discussions with the tenant (which causes a complex problem at the end of the second season).
Daniel is more financially successful, but his time management and priorities conflict with his car dealership, which ends up causing difficulties in his relationship with his wife and family. Entrepreneur needs to be manager of different subjects, who intends to enter this adventure, must study and organize very well so as not to get lost along the way.
4. team spirit
Everything that works with discipline and organization of people to achieve similar goals brings team spirit. Academies' students, or clients, connect with the concepts and not the product. They believe in people and not in a service, and the main thing, everyone can see the evolution and the results.
Assembling quality products is essential for success, but creating a connection with customers can be its greatest differential. Every entrepreneur needs to assess how efficient their relationship and communication will be with all those involved in the business.
By New Educa
Source: Brazil School - https://brasilescola.uol.com.br/clube-do-empreendedorismo/4-dicas-de-empreendedorismo-da-serie-cobra-kai.htm
