Regarding the subject in question, a question seems to hang over our knowledge about linguistic facts: why we cherish something and we excel for something?
Around it we attest to some evidence, some clues that will perhaps lead us to safe paths towards unraveling the mystery in evidence: the presence of the preposition or its absence. In this way, everything leads us to believe (and it really is an unquestionable truth) that what we call verbal regency comes into play, which because of its turn represents the relationship established between the verbs and the complements that accompany them, which may or may not be mediated by the use of the preposition.
Following this line of reasoning, the first aspect that becomes evident concerns the sense, the meaning expressed by the first verb: cherish. Therefore, it is defined as “appreciating”, “valuing”, “respecting”. In that regard, we always cherish something, since it is about a direct transitive verb. In this way, we value peace, justice, professional advancement, etc.
Now, regarding the verb primar, let's go back to the previous clues and, above all, to the semantic meanings that can be attributed to it, once expressed by “to stand out, to stand out”. Thus, we value the friendliness, the professional competence, that is, we stand out by virtue of something. We therefore affirm that it is an indirect transitive verb.
Complementing this wave of linguistic marks, we can still attribute to the verb to excel two demarcations: one of them refers to “having primacy”, that is, to stand out. It is not for nothing that Drummond excels among the modernist representatives of the second generation.
The other is defined as “finishing oneself”, denoting “mirroring”, “having as a reference”. Thus, when we say that someone excels in the parents' daily effort, they are, in a way, saying that they are mirrored in the effort coming from these parents.
By Vânia Duarte
Graduated in Letters
Source: Brazil School - https://brasilescola.uol.com.br/gramatica/prezar-primar-qual-seria-regencia-desses-verbos.htm