Recently, the Wall Street Journal announced that the McDonalds is planning to make more than 50 modifications to its burgers, making significant changes to the most popular items on its menu.
Although the appearance of menu remains similar, the Golden Arches company is committed to improving its burgers in innovative ways.
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Chris Young, the senior director of global menu strategy at McDonald's, said the company has ability to make quick and safe adjustments, although recognizing that speed does not always result in excellent flavor.
The introduction of the changes coincides with McDonald’s preparing for an advertising campaign that will highlight the company’s best sandwiches.
If you still don't know what to expect from this change, here's everything you need to know!
Changes at McDonald's
There are newer sandwiches when the company launches a campaign, but there are customers who don't let go of more traditional burgers, like the Big Mac.
For McDonald's flagship, the senior menu director informed that there will be significant changes, which promise more flavor to the burger.
The iconic Big Mac is undergoing a makeover. According to the Journal, the iconic menu item will now feature two beef patties prepared in smaller batches to ensure new quality.
The renovation will feature a special sauce that has not been announced, combined with lettuce, cheese and pickles that promises to be a fresher and less dry sandwich.
The traditional sesame seed bun will be replaced by a buttery brioche, featuring sesame seeds distributed in a more curious way to give it a homemade aesthetic.
For now, the new burgers have initially been tested in Australia and are scheduled to launch in the US in early 2024.
The Journal reports that the West Coast and Midwest will be the first regions, among McDonald's 13,460 locations, to try the burger improvements.
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