With the aim of innovating again and bringing new things to the market, Coca-Cola decided to work on a new flavor for its drink. The purpose established by the company, in partnership with an AI (Artificial Intelligence), resulted in the flavor called Y3000.
The drink is part of a campaign created by the brand with the aim of renewing itself in a limited edition under the slogan “flavor of the future”. The innovative edition of the drink should reach countries in North America, Europe, Africa and China.
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The drink created by Coke In order to reflect what the drink should look like in the year 3000, it will be available in two versions.
Therefore, we will have the original version and the sugar-free version. The original version will only be available in the United States, Canada and also in Mexico.
See more details about the new drink flavor
The novelty created by Coca-Cola, in fact, originates from suggestions of how the brand's customers imagined the drink in the future.
The perspectives highlighted by users were collected through the Creation platform and their responses were combined with the help of Artificial Intelligence.
After investigating the ideas and suggestions brought by Artificial Intelligence, we have the new flavor of the drink that should hit the markets soon. So far, the brand has not revealed any details about the flavor on any of its platforms.
For fans who have already been lucky enough to try the new Coca-Cola flavor, the soda is often compared to the familiar slush.
This is a type of drink made with flavored ice, which has a liquid composition with a flavor similar to raspberry.
What Coca-Cola said about the new partnership with AI
(Image: Coca-Cola/reproduction)
The brand's new drink brought, in addition to flavor, a visual identity created with the help of the work of Artificial intelligence. In this way, it presents a color palette in lighter tones such as cyan, magenta and violet, with the base of the can in silver.
“We hope Coca-Cola remains as relevant and refreshing in the year 3000 as it is today. So we challenged ourselves to explore the concept of what the Coke of the future might look like. What kind of experiences could a Coke of the future unlock?”, said Oana Vlad, senior director of Global Strategy for the brand, in an interview.
The flavor, which is not expected to arrive in Brazil, celebrates this partnership created between consumers, the brand and also AI.