The DANGEROUS technology that Google and Facebook preferred to do without

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Today, technology giants are witnessing the potential of small businesses to make a technology which initially seemed too futuristic and quirky.

In 2017, at Facebook headquarters in California, an engineer named Tommer Leyvand carried out a curious experiment. He strapped a smartphone to his cap, turning it into a device capable of read faces and identify individuals instantly.

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Although the idea initially seemed fun, it soon revealed a potentially frightening side, as it exposed people's identities without leaving room for anonymity.

The innovative technology was shelved, mainly due to privacy concerns, because the facial recognition there would be a lot to reveal.

Today, ethical barriers that previously did not prevent the adoption of a technology are being considered as smaller companies explore its potential and make it available to the public.

Facial recognition and its unbridled advancement

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These tools have the ability to link a person's face to their online presence, resulting in the exposure of a vast amount of personal information with just one click.

Google, at a previous time, had already explored this technology, but chose not to continue with the new development, realizing the potential risks involved.

We are about to enter a world where personal boundaries are becoming increasingly blurred. A simple snapshot can, without someone's consent, reveal identity and personal details.

This evolution raises significant concerns about the privacy and security of personal information in an environment where technology is advancing at a rapid pace.

We are, in fact, approaching a scenario in which the concept of “strange” may become fleeting — or cease to be common.

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Our devices' ability to recognize faces and perform background checks in real time is redefining the very nature of social interactions and privacy.

What was once a tool used mainly by authorities for security purposes, now threatens to become a common feature on our smartphones or augmented reality glasses.

In any case, it is essential to find a balance between the enthusiasm for innovation and the urgent need to preserve our privacy. As we navigate this uncharted territory, the line between convenience and intrusiveness is becoming increasingly blurred.

It is critical that we maintain an ongoing dialogue and debate the responsible use of technology and its ethical implications as we move forward in this ever-evolving world.

At Trezeme Digital, we understand the importance of effective communication. We know that every word matters, which is why we strive to deliver content that is relevant, engaging and personalized to meet your needs.

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