According to a study controlled by Nielsen, a renowned market analysis company, and later shared by the Wall Street Journal, the Americans have devoted most of their time tostreaming services.
Numbers show that 51% of the total time is invested in content consumption on these platforms, such as Netflix It is YouTube, while 49% are dedicated to conventional television.
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However, even with the dominance of streaming services, traditional TV still maintains a presence significant, especially when it comes to live coverage such as sports permission and newscasts.
Preference for streaming platforms advances in the US
The transformation movement is driving a substantial change in the television industry, as traditional networks find themselves compelled to adapt to the new scenario.
Consequently, companies are redoubling their investments in digital platforms to attract viewers amid the growing preference for streaming.
Competitive dynamics are also gaining intensity, with the entry of new platforms in the market, which requires companies to continuously reassess their strategies.
According to industry experts, streaming's rising popularity is driven by a combination of factors.
(Image: publicity)
The tolerance of watching shows and movies on demand emerges as a major strength, allowing viewers to shape their entertainment experiences around their schedules.
In addition, the diversity of content available on the platforms is another critical aspect. The variety of genres and productions available on multiple platforms captivates a wide and diverse audience.
Even with this growing diversity and attractiveness of streaming, live television still maintains its space.
For many viewers, choosing real-time programming such as sports events and news remains relevant and satisfying.
Thus, the audiovisual scenario reveals itself as an ecosystem in constant evolution, in which coexistence and the adaptation of different formats are essential to meet the diverse emotions of an audience in mutation.
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