The Japanese community that lives and visits the Liberdade district, in São Paulo, received a special tribute with the opening of a new themed restaurant McDonalds.
Located on Av. da Liberdade, the establishment seeks to provide a unique and immersive experience in the Japanese universe for customers in the city.
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The surprise starts right at the restaurant's facade, which was inspired by Japanese architecture. Icons of Japanese culture are integrated into the McDonald's logo, and an "Instagram-worthy" lamp combines the network emblem with traditional oriental lanterns, warmly welcoming guests visitors.
(Image: gkbpb/disclosure)
The interior decoration was carefully planned to ensure the comfort of customers, with soft sofas and pleasant lighting.
For those who prefer to enjoy their meals outdoors, there is a charming Japanese garden with a small cherry tree, a symbol of love, renewal, hope and happiness. In addition, graffiti depicts cultural elements such as lanterns and the Torii, a traditional Japanese gateway.
In addition to the surrounding environment, the new unit also brings technological innovations in service. Customers will be able to choose from several options, such as self-service screens with a digital menu, a mobile application to place an order and collect it later, or direct service at the counter.
Ricardo Guedes, Vice President of Operations for the Brazil Division of Arcos Dorados, the largest company associated with McDonalds in the world and responsible for the new restaurant, highlighted the importance of honoring Japanese culture and establishing a genuine connection with the neighborhood of Freedom.
He pointed out that now residents and regulars of Liberdade will be able to count on McDonald’s at different times of the day, from breakfast to dinner.
(Image: gkpb/playback)
With this new thematic unit, the McDonalds provides customers in São Paulo with a unique experience that celebrates Japanese culture and becomes a meeting point to enjoy delicious meals in a welcoming and captivating environment.
The region of Freedom, known for being the Japanese stronghold of São Paulo and has an imposing red structure in the form of a Torii arch that marks the entrance to the region. The streets are charmingly decorated with lanterns, creating an atmosphere reminiscent of Japan.
In this neighborhood, food lovers have a wide variety of dining options at their disposal, such as sushi bars, ramen shops and yakisoba noodle stalls.
Gift shops and supermarkets offer a variety of products such as kimonos, cookware and imported Asian delicacies, providing a true cultural immersion experience.
On Sundays, Feira da Liberdade enchants visitors with accessories and handicrafts, adding even more charm to the neighborhood.