What does outlet mean? What's the difference with a Regular Store?

Outlet is a term that has been used a lot in recent years. Meanwhile, even with so much use, some people still don't know for sure what the expression means.

Well, Outlet is nothing more than a retail market in which producers sell directly to consumers. That is, sales do not go through a third party, such as an accredited store, or malls. The stores are usually luxury brands, with prices lower than other stores.

And it is precisely because of the lower prices that outlets have become so popular in recent years. Stores are usually found in distant places, at the exits of large cities. That's why they're called outlets. The word is in English and means passage, exit, channel.

famous outlets

Many of the best-known stores are located in the United States and on the European continent. In Portugal, for example, there is the Freeport Outlet Alcochete, the largest in Europe. It has more than 150 stores, as well as a cinema, bars and restaurants.

In Brazilian lands, the first outlet opened was in 2009. Outlet Premium São Paulo has more than 60 stores, with brands such as Armani, Lacoste, Calvin Klein, Nike and many others.

Some famous brands have their own outlets around the world. We are talking about some sports products like Nike, Puma, Adidas and Reebok, which have quite high prices in malls.