Nubank started as a more intimate business. Initially, few people could access Nubank accounts and cards, requiring an invitation (very rare, even) from a friend to be evaluated by fintech, and, if you were lucky, approved. Over time, the digital bank became popular, and it is worth saying that many people use Nubank accounts which, in addition to offering credit only, now offer current accounts in their services.
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In addition to making the bank account available, Nubank also started to offer investments in insurance and, by all indications, started to invest heavily in this segment. In view of this, on April 13, Nubank entered into a partnership with Chubb, one of the largest companies in the field worldwide.
Chubb was founded in 1882 and is now present in over 50 countries. The partnership with Nubank is related to life insurance, launched at the end of 2020, and cell phone insurance, which is being made available this year. In addition, the company will have a team specifically focused on technology investments, as well as research and development marketing.
Nubank's life insurance already has more than 560,000 active policies, according to company data. And, in addition to this feat, more than half of customers reported that this type of product was the first to be hired by them. With regard to cell phone insurance, this is being gradually released to customers.
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.
