Nubank, the largest digital financial institution in Latin America, recently announced the creation of its own online payment solution. Named NuPay, the purpose of the feature is to allow its customers to make e-commerce purchases within the fintech platform.
According to the company's statement, the new modality accepts payments via direct debit or gives the option of paying in interest-free installments directly through the Nubank, also providing additional limits to those already offered on the credit card, without having to fill in data or previously contract a service. Keep reading and find out how will NuPay work.
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Learn more about NuPay
According to the vice-president of Nubank, Livia Chanes, NuPay aims to transform the online shopping experience in Brazil, making it less complex. Since, purchase abandonment rates at checkout time reach almost 50%.
In addition, Nubank's proposal also aims to facilitate sales for shopkeepers, adding volume to values received through a better user experience and elimination of intermediary costs, anti-fraud tools and chargeback.
“NuPay is a disruptive solution that gives millions of people access to a much safer and more secure shopping experience. practice, in addition to expanding purchasing power through the possibility of additional limits", says Lívia Chanes in inform.
Conquering new spaces
By launching NuPay, Nubank has been conquering even more space in the digital payments market, which has already won over the Brazilian consumer. All this despite facing several competitors in the segment, such as PagSeguro, PicPay, Ame and others.
Today, the Latin American giant already has around 54 million customers in its base, a valuable number for NuPay. Furthermore, the new tool joins the institution's catalog in its plan to also offer solutions for entrepreneurs.
In 2021, Nubank bought Spin Pay, an instant payment platform that supports electronic retail. Now, bearing the name NuPay for Business, it will be responsible for helping NuPay to be structured for integration with major e-commerce platforms.
