Demand means the quantity of a good or service that consumers want to buy for a price set in a market. The demand can be interpreted as search, but not necessarily as consumption, since it is possible to want and not consume a good or service, for several reasons.
The quantity of a good that buyers want and can buy is called the quantity demanded, and it depends on several variables that influence the choice. of the consumer for the purchase or not of a good or service, such as price, price of other substitute goods, the consumer's income and the taste or preference of the individual.
Demand is the desire or need supported by the capacity and intention to purchase, and it only occurs if a consumer has a desire or need and if he has the financial conditions to meet his need or desire.
The qualitative aspect of the demand for consumer goods depends on the social environment and is affected by advertising, while the quantitative aspect depends more on the level of income of consumers.
Demand always influences supply, that is, demand that determines the movement of supply. Demand can often be seasonal, that is, it increases or decreases according to the season, the economy, the population's income, etc.
THE law of demand indicates that under normal market conditions, the quantity demanded is inversely proportional to the price of the good in question. That is, if a product has a low price, it will likely be in high demand.
Types of demand
- Negative: when the good in question does not please the potential consumers, who may even reject the good or product. This often happens when a brand or product is involved in some scandal;
- Nonexistent: it happens when the good is unknown to the consumer or does not see the usefulness in acquiring the good;
- Latent: it occurs in the case of verifying a certain need, but despite the existence of a demand, there is no good capable of satisfying it;
- Declining: this is the case of a product that has already had a high demand, but for some reason, it is decreasing;
- Irregular: it is verified when a product is seasonal, that is, it is directed to a specific occasion of the year, and therefore the demand increases at that time;
- Full: it is the demand considered ideal by the organization that sells a good, meaning that the expected sales objectives have been achieved;
- Excessive: when the demand for a particular good or product exceeds the company's responsiveness, failing to satisfy everyone;