How HubSales boosted Magazine Luiza's sales

A hubsales is a platform that allows the connection of industries with marketplaces through the network.

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In fact, among other functions, the company conducts a sort of digitization process for manufacturers, taking care of the electronic sales systems, promoting the products and assisting in the management that involves the stock.

In addition, it also integrates portfolios with digital channels, acting directly on all fronts of operations.

In fact, the company came into existence in the year 2015. Partners Roseline Marques and Guilherme Artiles realized that there was a market to be explored, Artiles reported that “at the time, retail talked a lot about digitization, but the topic was taboo for industries […] We helped to break this barrier”.

It is also important to point out that Artiles managed operations at the Magazine Luiza store and had direct contact with the company's CEO, Frederico Trajano.

In 2020, Trajano decided to look for Artiles to get more information about Hubsales. After the analysis, he became convinced that the startup had immense potential in the industry and decided to buy it. Without a doubt, this was the right choice.

In 2021, Magalu's marketplace transacted a significant volume of products with the help of Hubsales, growing by around 42% compared to 2020. Magazine Luiza’s marketplace executive director, Leandro Soares, reported that “In general, industries do not have the necessary skills to run an online operation.", is that "this is where Hubsales comes into play“.

Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.

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