The term was invented by photographer Robert Capa, who claimed that there was a difficulty in characterizing the young people who would come after the Second World War. They would be seen as a group of people with no apparent identity. Therefore, one of his photo essays was named Generation X.
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Characteristics of Generation X
One of main features of these young people is the thirst for knowledge. For them, the best way to achieve success is learning. In addition, these young people seek individuality, without forgetting to live together in a group.
There is also a rupture with previous generations and ruptures, with a greater struggle for their rights and the search for freedom. This was the generation that saw the appearance of the cell phone, the printer, the e-mail and the personal computer.
Generation X consumption characteristics
This generation starts to consume according to their needs. She seeks to acquire better and more comfortable products. Because of this, it is also known as the generation that spends the most.
Today it is responsible for the decisions of consumption of the family. Even in online consumption, the generation becomes the one that consumes the most. According to data from the eBit Webshoppers report, out of every ten purchases, 7 are made by a person over 35 years old. And yet, the average age of online shoppers is 43.
Generation X in the job market
Generation X is characterized by a desire for both mental and professional stability. Also, it's less strict with hierarchies, even though they still matter.
This was the period when women began to enter the job market. Therefore, the children returned home alone. This generated a more independent youth.
In addition to the quest for independence, there was the struggle for professional recognition, even if it wasn't in an office. As a result, a more entrepreneurial and proactive generation has grown up.
See too: Generation Z: learn about its main characteristics and its impacts on society