Crisis alert? Tire manufacturer in Brazil to lay off 600 employees

Tire manufacturer announces the dismissal of 600 employees at the Santo André unit. the factory of bridgestone, located in ABC Paulista, currently with a staff of 3,400 workers, will face a reduction in its workforce, reaching 2,800 by the end of this year. The announcement was made last Monday, 8, by the company itself.

The statement released announced that the Bridgestone factory in Santo André will stop producing tires for pickup trucks and passenger cars. tours, as this manufacturing will be concentrated exclusively at the Bridgestone unit in Camaçari, located in the Metropolitan Region of Salvador (RMS).

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Bridgestone highlighted that this decision is part of an ongoing process of evaluating the business and of the market, aiming to guarantee the company's competitiveness and determine the best allocation of resources.

The change was motivated by the search for greater efficiency and optimization of production, aiming to meet market demands more effectively.

Auto industry faces significant cutbacks

ABC Paulista, known for its importance in generating jobs in the automobile sector, faces a scenario of significant cuts.

With approximately 255,000 workers in the industry, the region has been impacted by a series of shutdowns and factory relocations. In 2019, the Ford plant in São Bernardo do Campo (SP) ended its activities, resulting in the dismissal of 600 employees.

In April 2022, Toyota also announced the closure of its factory in the same city, transferring part of its production to other facilities in the state of São Paulo, a move expected to be completed this year.

In addition, Mercedes-Benz communicated in September last year the dismissal of 3,600 workers. However, after negotiations with the metallurgist union, a voluntary dismissal program (PDV) was established, estimating around 1,500 adhesions.

These events reflect the challenges faced by the auto industry in the region, leading companies to reassess their production strategies and seek solutions to adapt to changes in the Marketplace.

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