As disruptive as the next 10 years will be in terms of vehicle design and engineering, the upheaval in areas such as automotive marketing and brand building will be even greater. Indeed, just as entire business models were not possible in the pre-smartphone era, new advertising and promotion platforms are beginning to dominate the messaging space of certain brands.
In this regard, Instagram and TikTok are the most disruptive of newcomers, at least compared to “OG” players like Facebook, Twitter and YouTube. Furthermore, the statistics are shocking. Instagram reached a billion users in less than 10 years after its launch, while TikTok proved be even more explosive, reaching one billion users last January — five years after its launch. launch.
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No industry can afford to ignore these numbers, but how can legacy brands appropriate these platforms as a means of marketing? In fact, brands will have to use digital influencers as a means of dissemination, people who reach the highest number of views on digital platforms.
The reality is that brands targeting more traditional automotive enthusiasts are not out of luck in a world dominated by young social media influencers. Will Collette, or “BilllCo” as he's known online, is a 28-year-old automotive dealer who rivals Jay Leno or Jerry Seinfeld.
As an Air Force captain fresh off duty, he scraped up enough cash to buy a 300-horsepower V6 Roush Mustang, then added spare parts. aftermarket to boost it to over 500bhp, along with a distinctive exterior wrap to ensure it stands out at car events and in social media posts. social. That way, conquering a coveted vehicle and, consequently, doing the marketing for the company that he designed and built the “machine”.
Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.