Psychology of colors: how does red affect our emotions?

usually right colors cause particular responses. For example, yellow, red and orange can generate feelings of heat or aggression, while cool colors like green and blue can be considered calming or depressing. With that in mind, today we will specifically address how the red color affects emotions. Good reading!

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What is color psychology?

Color psychology is the study of our brain's ability to identify a color and immediately transform it into a sensation or feeling.
After all, colors have an incredible ability to interfere with our mood, our emotions and even our desires.

Importance of color temperature

According to psychology, warm colors have the ability to convey the feeling of energy, enthusiasm and activity; on the other hand, cold colors cause us sensations related to tranquility, rationality and professionalism.

How does the color red affect our emotions?

Red is a hot color, so you've seen that it's more associated with euphoria and fervor. This color is classically linked to passion and brings a sense of vitality, excitement, power and adventure. It is also a color related to the feeling of hunger.

Red is generally the color used by food companies, such as McDonald's and Bob's, and by some brands that suggest adventure and energy, such as Coca-Cola. In addition, red is often used in sales campaigns, with the aim of attracting more attention.

Effects of the color red on the brain

Stimulates an increase in heart rate, breathing, metabolism and appetite; promotes the feeling of passion and energy, increases confidence levels and, in addition, gives a greater feeling that we are attractive and sensual. However, this color can also favor irritability and impulsivity.

Of all colors, red is psychologically the most stimulating. Those who like this hue are usually passionate, energetic, courageous and outgoing. If you want to give your space a cheerful feeling, you can bet on painting it red!

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