The shopping guide is a great tool for anyone who wants to promote their store's products in a more direct way on the Instagram. However, starting next month, Instagram will remove the shopping tab from the main bar at the bottom of the screen. Follow the article and read more about this news.
What is the Shopping Guide?
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The Shopping Guide is an Instagram tool that allows store owners to place links to their products in photos published on feed of the social network. Thus, the feature adds price tags to the image with the value of each item. That is, in this way, it is possible for followers to buy these products without leaving the platform.
Shopping guides are displayed on your Instagram profile page, allowing users to see all products in one place. This is a great tool for retailers who want to promote their products in an easier and more direct way.
Why will this tab be removed?
Instagram has announced that it will remove the shopping tab from the main bar at the bottom of the screen starting next month. The Reels tab, which is currently present in the center of the navigation bar, will replace the Store tab.
In this way, the central icon will become the creation icon. In fact, the platform's goal with this change is precisely to focus more on content.
However, the company assured that purchases will still be part of the platform, even without the shortcut in Feed. That is, it will still be possible to configure and manage your store on Instagram. Furthermore, in September of last year, the company tested a Main Feed without a shopping button and said that the intention was to “simplify the Instagram experience” for users.
