Despite being expected by a large part of the public, this celebration still cannot be compared to a Black Friday, as a large part of the population is unaware of this type of event. In addition, Consumer Day offers offers for an entire week, with the aim of captivating customers even more.
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This year, the consumer week will run until March 20, promoting large revenues for companies. Expectations are high, based on last year's sales success. It is worth mentioning that e-commerce is one of the most profitable in times of promotions.
According to E-Commerce Brasil, the most popular sectors are fashion and accessories, electronics and information technology, beauty and home and construction. The companies that promote the most discounts at this time are Americanas and Amazon, reaching offers of up to 80% through the application, website or physical stores.
The event came about through the political speech of John Kennedy, president of the USA in 1985. In Brazil, however, it gained the trust of the population in 1990, after being titled in the Consumer Protection Code, being not only something aimed at consumer rights, but also to provide offers that are worth pity.
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