In a comparison between advertisements from the 90s, in which communication resources were limited to televisions, cinemas, newspapers and magazines, options that worked splendidly for the time, do not compare with the current reality, in which each advertising boy has his own court hearing. In it, influencers show most of the moments they experience.
In this way, what was once just a marketing job is now taking its first steps towards more close to humanized content, and has generated significant results, where connection and identification flow.
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There's no longer a need to hide behind your Instagram or a seemingly perfect, and the videos published on the TikTok platform exemplified and brought the public closer to a real life. As a result of all this change, influencers have gained more and more credit from consumers, becoming a great gateway for companies.
Now, recommending a product in “stories” – a function of the Instagram platform-, has been something much more fluid and natural, since influencers also use the products.
In addition, another one of the points that contribute to the influencer's followers placing their trust in him in the indication time is his identification with the content he works with, be it beauty, fashion, game or content gastronomic.
Identification is responsible for establishing a connection between both, capable of benefiting companies and marketing strategies. marketing, which require creativity, originality and authentic content, capable of reaching the emotional level of followers.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
