A csc brewery, from Santa Catarina, announced the closure of activities at the factory located in Forquilhinha. The company was responsible for manufacturing Coruja, Catarina, Barco and Saint Bier beers and was founded in 2007. After the announcement, the CEO denied that there were financial problems in the company.
According to the manufacturer, the change will not happen due to internal problems, but due to a strategic change in the business. The current quest is to license CSC's own brands, marketing to companies that show interest and earning profit based on sales.
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The decision will affect 88 employees who will be laid off within the next few months and is part of the CSC's plans to design a team that can reallocate the professionals who worked in the outsourced.
CSC ends activity and has new investment
The CEO of CSC, Bruno Braviano, denied the news that emerged about a possible bankruptcy, since in 2022 the company registered a turnover of R$ 61 million and presented an increase of 17% compared to the year of 2021. However, the scenario is not the ideal time to continue with the venture.
The craft beer market has faced economic difficulties compared to current values influenced by rising inflation. Now, CSC plans to invest in the licensing of its own brands in Santa Catarina, since it faced three years as an outsourced company and had limitations in trade.
Braviano indicated that CSC studied the possibility of growth in the brewery market and saw that it has the capacity to expand business, precisely because of the significant growth in 2022. In the South, around 20% of the beers produced are outsourced to companies in Rio Grande do Sul and Santa Catarina.
For the time being, negotiations are starting to gain strength in Porto Alegre and Santa Catarina, as the factory is recognized there. The other states are still in progress, with initial proposals and with expectations to close deals in the south of the country.
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