Brown-Forman Corporation and The Coca-Cola Company announce their new global partnership: a perfect blend of Coca-Cola and Jack Daniel's ready to drink. Already famous in Brazil for the “Jack and Coke” cocktail, sales of this new product are promising. This novelty will be marketed worldwide in 350 ml cans. Its sales will begin on gondolas in Mexico, at the end of the year.
To learn more about the new alcoholic version of Coca-Cola, check out the full article!
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Learn more about Jack And Coke
The proposal of this drink is the union of two American classics. Together, they bring consumers the experience and unique taste that only Coca-Cola and Jack Daniel's can provide.
Brown-Forman has been a leader in the ready-to-drink category since the first Jack Daniel's RTD was introduced to the market, more than 30 years ago. Taking this into account, and the quality of both products as well when combined, they intend to accelerate expansion and promote product growth around the world.
As a way of conserving the visual identity of both products, Jack And Coke's packaging links the two brands. Aesthetically, the combination of white from Jack Daniel's seems to marry very well with red from Coca-Cola.
In addition, as an old proposal from Coca-Cola, the product will be found in its version with and without sugar, that is, serving all audiences (over 18 years old). In addition, the drink will also have the global reference of 5% alcohol content, which may vary depending on the market in which it will be sold.
When announcing this tasty release, James Quincey, President and CEO of The Coca-Cola Company, already states that there will be news as Coca-Cola continues to develop its portfolio to include even more products.
