recently the Metro, one of the largest fast food chains in the world, has launched a new and unusual type of sandwich in the United Kingdom.
It is called “SubMelt”, which takes Italian bread and a filling that mixes egg cream and chocolate sauce.
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The novelty, which was announced for Easter, was conceived in a partnership between Subway and the British confectionery Cadbury, which specializes in chocolates.
The new sandwich has divided opinion among British consumers. Some are eager to try it, while others are wary of SubMelt's possible taste.
In any case, anyone who wants to try the “different” sandwich can order it at Subway units. present in cities such as Liverpool and London, in England, Glasgow, in Scotland, and Swansea, in the Country of Welsh.
Subway and Cadbury excited about new release
As it was to be imagined, both Subway and Cadbury, responsible for the invention of SubMelt, are sure of the success of the new sandwich.
Rusty Warren, who is a senior manager of new product development and product innovation at Subway, expressed satisfaction with the launch of the snack.
“We are very pleased with the partnership signed with Cadbury this Easter”, she began. “The mix between our egg cream, white Italian bread and Cadbury's chocolate makes a tasty combination, a perfect seasonal treat”, she concluded.
Charlotte Docker, an executive at Cadbury, revealed how the agreement for the production of the new product began.
“When Subway approached us about creating SubMelt, we just couldn't resist,” she said.
The executive concluded by saying she was looking forward to the public's response to the novelty. “We can't wait for the response from those lucky enough to experience this surprisingly delicious fusion of sweet and savory,” she admitted.
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