Americans will be able to buy sandwiches at subway stations. Since 2020, this proposal had already been implemented in casinos and gas stations. Subway Grab & Go, for example, is already available in several places in search of new consumers. This is an excellent strategy in view of the closure of some physical stores in recent years. Check now for details on Subway sales updates in the United States.
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Subway focuses on a new consumer market
The store's adaptation to takeaway snacks began in 2020, but it was still maintained in places such as casinos or gas stations. The company currently has branches in 400 locations. The trend is for the network to continue expanding, especially now that it is focusing on other spaces.
Like many other companies, Subway is going through the recurring loss of physical stores, so it is adhering to the Grab & Go concept, as it will have greater reach and more consumers. That's what they told CNN.
During the pandemic, the company gained strength. The new movement was started by Joe Scutarello, a restaurant owner in New Jersey who implemented Subway's new Grab & Go refrigerators. Before the creation of this innovation movement, the Metro was limited to the use of refrigerators only for collection and distribution of products.
Automatic vending will take place interactively, that is, the customer will be able to ask the machines for their exact order. In addition, the amount charged is based on weight sensors that correctly measure the requested snack. And as far as restocking is concerned, the company says that everything will be done daily.
The innovation director reported in an interview that the clients received the proposal well. According to her, consumers are attracted by fresh sandwiches, especially if presented daily by a well-known brand. She also remembers that the sandwiches can be consumed within 14 days or more. The main locations that will receive these machines are airports, university campuses and hospitals.