Currently, the provision of data has occupied great prominence among the business environment, and was thinking about it that the 'startup' managed to reach a turnover of BRL 3 million, just with online comments. This company is in the business of selling reports, dashboards and algorithms related to demand.
All this, thanks to data science, an area that is increasingly necessary in companies today. This medium is focused on understanding the relationship of data and other information that have Business-essential features furthermore include the many insights gained into certain subject.
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In short, it is a science that seeks to know the data, capture processes, transformation, generation and also data analysis. With these surveys in hand, the company is able to prevent crises and losses.
The company responsible for the revenue achieved is Orbit. She started to use a certain area to evaluate hypotheses and find insights about the way of consumption. In addition, the company's business is focused on prioritizing the creation of statistical and artificial intelligence models, molded according to the needs of each client.
Started in the middle of a pandemic, the company Orbit reached the specialization of development of algorithms, research methodologies to show the great mountain of data distributed by 'Internet'. Of the companies that are part of its customers we find Ambev, Pfizer, Nubank and Mercedes-Benz.
In response to the accelerated digitization caused by the pandemic, many e-commerces were created and many companies turned to the internet. Soon, organizing information from the digital world was the secret ingredient used by the company.
“When it comes to consumer analysis, we believe the opposite, that each industry and company has very specific questions about their audiences. Helping them and answering them with our own customized models is what explains a large part of our growth in this period” said Caio Simi, CEO of Orbit, in an interview for Exame magazine.
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