One of the biggest myths in the business world is the one that says: “the customer is always right”. It's not about leaving the consumer's opinion aside, but focusing on your product or service. Offering good service, respecting people, is the obligation of any company. However, it is not possible to achieve success by trying to please everyone before your own goals.
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Do like great businessmen
Famous like Stan Lee and Steve Jobs, for example, thought alike. Lee didn't ask the audience which superhero they wanted to see. For him, the obligation to create good stories and interesting characters was his.
Likewise, the iPhone and iPad did not emerge from a survey of customer taste. If so, maybe Steve Jobs never even created Apple.
McDonalds itself would never sell hamburgers in Brazil. On the contrary, perhaps it would be the largest rice and bean franchise in the country. If initially the consumer's taste were consulted, certainly hamburger would not be the answer.
To undertake is to risk
For all entrepreneurs, it is important to be aware that any business has risks. Understanding the demands of customers and the functioning of the habits of each era certainly helps. However, believing in the usefulness and quality of the product or service offered is always the most appropriate.
Also, a good marketing strategy is proven to be effective. After all, how many useless things have you bought yourself? Why does someone need four pairs of slippers or several glasses? What's the point of spending your money on the most varied hobbies? Why change cars if yours is great?
Finally, the demands are usually generated by the companies themselves. Marketing, combined with good quality, really works. In fact, it works much more than knowing what the customer wants.
However, it is obviously important to hear what consumers think of your company. Thus, it is possible to provide more accessibility, improve service and increase sales.
