A Color Psychology is an area of Human Sciences that studies how the colors around us affect our personality and mood. After all, we cannot forget that, before anything else, color is sensation and therefore, it directly influences us. To better understand, we selected some of the main effects of yellow color in the mood, check it out.
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How does the color yellow affect our mind?
We all know that the color yellow on a road sign means attention, and it will have a similar effect on many other traffic signs. This is because, in the short term, this is a hot color and therefore stands out among the rest.
In this way, we can say that yellow is a striking color, capable of activating an alert in our brain. But not only that, as it can also represent warmth, energy, happiness and excitement. Check out some of their meanings.
yellow means energy
It is not at all uncommon to find yellow as the protagonist in animations and decorations for parties and children's clothing. In this case, in addition to being a striking color that stimulates attention, it also works as a color that awakens energy. Especially because, we cannot forget that the sun, as we see it, refers to this color.
Yellow can be unsettling
Remember the alert that our brain activates when we see the color yellow? So, it is worth remembering that not only Traffic Psychology uses it to awaken a certain sense of urgency in us. In fact, it is widely known that large companies use yellow to make their customers uneasy.
For example, most fast-food chains, starting with the most famous, McDonald's, use the color yellow in their restaurants. In this case, the decision came after a series of studies proved that yellow generates restlessness in people.
Thus, as the company wanted customers to eat more quickly to leave and make room for others, the tactic was the use of yellow. However, there are several other ventures that use the same method because they recognize the effects of yellow on people's mood.