Business management and the role of technology today

Technology is a word (sometimes a concept) that cannot be dissociated from the foundation (the primordial idea) for a company to manages to effectively direct its trajectory in the current market, considering that we are in the era of ideas and the internet of things.

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Thus, it is necessary to understand that these contemporary tools serve as a basis for building a effective identity in the market, being necessary to strategically analyze the trends and buying behavior of the client. Thus, enabling an investment in technology in a safe and pragmatic way.

In this sense, lately, Artificial Intelligence has been widely used in business processes. An ERP system, for example, can set itself up as a differential for those who are entering entrepreneurship, so that systemic AI allows specific and customized planning, taking into account the needs of the target audience and market trends within a given period niche.

Therefore, investing in technology is essential for an effectively thriving business. In fact, the absence of this vision and this type of investment can result in the risk of falling into obsolescence due to the absence of effective strategies in the management of your own company.

Geographer and pseudo writer (or otherwise), I'm 23 years old, from Rio Grande do Sul, lover of the seventh art and everything that involves communication.

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