Couple creates successful cookie franchise. Entrepreneurship is not always a simple task and this couple is an example of that, after all, before managing to have a business worth R$37 million, the duo had a business that went bankrupt.
Through cookies, this couple manages to successfully undertake
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American Cookies is the company of a couple that, before success, had some very difficult times.
The company started in 2015 when, due to the difficulties in meeting the payment of bills due to unemployment and the birth of a daughter, Francielle Faria and Rafael Macedo decided to return to an old idea of selling cookies to complete the income.
It is worth remembering that the idea had already been tried 3 years earlier by the couple, which was unsuccessful. However, now, 8 years later, American Cookies is a Brazilian franchise chain with more than 50 stores valued at R$37 million.
The initial idea came up in 2012, when the couple decided to take out a bank loan of R$50,000 thinking about investing in a kiosk in the mall to sell cookies.
The first business went bankrupt
The couple asked for the loan and believed that success would be instantaneous, but that was not what they happened, after all, both did not have entrepreneurial experience, much less a business plan defined.
Six months passed and the kiosk happened to go bankrupt, leaving the couple only debts to pay.
The creation of American Cookies
With the financial difficulty tightening in 2015, the couple decided to return to the idea of selling cookies, but this time the strategy was different. “We returned calmly, selling to WhatsApp groups and acquaintances”, says Francielle.
When it all started, Francielle was still a public servant and her husband was unemployed.
That way, she would make the cookies when she got home from work and the next day, Rafael would sell the cookies on the subways, in partner stores and on the streets. With that, the couple began to have an extra income of R$5,000 every month.
2 years later, the company switched to applications and sales almost tripled, causing Francielle to leave public servant and the couple had to invest BRL 50,000 in a professional kitchen to cope with the sales.
Franchise is an option to expand
In 2018, revenues rose to 70,000 and the company became known in Brasilia until they were sought by franchisors to invest in the business and so it happened.
Currently the company has more than 50 stores in São Paulo, Minas Gerais, Bahia, Pernambuco, Santa Catarina and others.
