Riachuelo is now fitness fashion? Company launches new product brand

A creek is one of the largest fashion retail companies in Brazil. Founded in 1947, the company is known for offering a wide range of affordable fashion products to a diverse audience. Known for its physical stores, which are present in several cities in Brazil, the brand also has an e-commerce, which offers a wide selection of products online.

In addition to offering a wide variety of clothing, footwear and accessories, Riachuelo has a line of home products, such as bed and bath linen, decoration items and kitchen items. The big news at the moment is that Riachuelo has launched a brand focused on the sports and fitness market called BodyWork. Check out!

market opportunity

Riachuelo is exploring a sector that has been increasing its sales, as people are again more active and exercising after a period of restrictions caused by the pandemic. The new BodyWork brand seeks to provide garments and accessories for different sports practices, in addition to of more versatile clothes made with light materials that make the practice of any physical activity more comfortable.

According to Riachuelo's Head of Marketing, Thais Castro:“With BodyWork, Riachuelo offers high-end fitness fashion. quality, with versatile pieces that transit in physical activity environments even in the production of looks casual. That is, items that value individual expression, proposing that everyone experience their best versions”.

Riachuelo has a strong commitment to sustainability and social responsibility, and carries out various initiatives in this area, such as the use of materials responsible in their products, recycling actions and promotion of diversity and inclusion in their teams. The company only has good expectations for the new brand, and intends to go far in the production of fitness fashion.

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