Meta, the company responsible for Whatsapp, Facebook and Instagram, announced that it will soon launch a paid version of its messaging program, called WhatsApp Premium. The app has yet to be officially announced, but there are already some details talking about how it will work.
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WhatsApp Business, version of the well-known messaging application for those who use the platform to manage their own businesses and serve the public, will also have a subscription option, that is, a paid version with new resources.
The paid plan offers some benefits to members, including the ability to create personalized links with the names of their companies in the URLs (can be modified every 90 days) and add up to 12 more devices in their profiles, in addition to the allowed today.
Launch of WhatsApp paid modality
There is currently no deadline for the app to start working. According to WABetaInfo, the feature is already under development for Android, iOS and Desktop platforms. However, some media have already made reference to Premium in Beta versions without actually demonstrating how the new features work.
The paid version has at least been rumored since April of this year, but has only recently started to be implemented in the app. So far, there is no release date or information about the amount that will be charged for the feature in the stable version of the messenger.
Target audience for this feature
Overall, the new version will be great for those using the business version, which is aimed at business owners looking for messaging features to increase sales of their products. In other words, WhatsApp Business targets entrepreneurs and MEIs who use the service to communicate with customers and close sales.
Services available for the Premium version
- Contains a flexible register for landline telephone numbers;
- Option for a business profile. The same content includes additional information such as links, addresses and other data;
- It is possible to use up to 4 devices at the same time;
- The messaging tool is customized for each company.
