Do you often use streaming platforms for your leisure? Netflix, a prominent representative of these platforms, recently stated that users who share their passwords will need to add an extra cost to their subscription. Surprisingly, instead of driving subscribers away, this announcement generated a significant increase in new users in the United States.
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Many new users have come to Netflix
This leap occurred in the United States, representing a very positive scenario for the company. It even rose 3% on the Stock Exchange. This information was provided by the Antenna Society, which was responsible for the research.
To be more exact, on the 26th and 27th of May, Netflix recorded 100,000 new subscriptions. These numbers prove that the strategy adopted by the company was very effective.
Details of this heavy action
The company's biggest objective was to aim at a new way of making money, as the
streaming is increasingly competitive. Considering that many users shared their passwords with others, Netflix began to realize that a lot of profit was being lost.Surveys revealed that nearly 100% of consumers passed their passwords on to third parties. In the United States, if this sharing persists, a fee of US$ 8 per month will be charged.
new scenario
While much has been said about the United States, this strategy has been adopted in over 100 countries. Brazil even entered that list. However, there is still no concrete information on the Brazilian impact with regard to the number of subscribers.
Antena said that the recent spike was beyond what, when compared to the period of the Covid-19 pandemic, there were many new subscriptions. All this data was obtained from tracking online purchases, with credit or debit authorization.