As of last Tuesday, the 23rd, the Netflix implemented in Brazil a ban on sharing passwords between users. This measure, which was also adopted in the United States, implies that the sharing of a subscription will only be allowed between people residing in the same household.
Let's say it's the news least expected by the public!
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Netflix advances payment for sharing passwords
Earlier this year, Netflix began rolling out fees for sharing passwords in some countries, including Canada, Portugal, New Zealand, and Spain.
In these regions, the company began to require users to choose a holder for their account. This means users need to indicate the location where the account will be primarily used, such as the subscriber's primary residence.
This measure aims to limit the sharing of passwords between different households and reinforce the policy for using the platform. Accordingly, Netflix seeks to ensure that subscriptions are used in accordance with its terms and conditions.
Netflix had previously disclosed its intention to implement this measure in Brazil and, surprisingly, brought forward its start date. Certainly, most users did not support the measure.
How will the charge be made?
This change implies an additional payment for those who wish to share the account with people who do not live under the same roof, making it forbidden to share passwords with people who are not from the same family and do not reside in the same House.
The motivation for this action is based on an estimate by Netflix that approximately 100 million households share passwords with unauthorized persons.
By making sharing payable, the company hopes to drive new subscription acquisitions or increase revenue through additional accounts.
This measure aims to guarantee the security and rights of proper use of the platform, adapting to password sharing practices that have become common among users.
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