Warm colors are defined by yellow, orange and red. correspond to colors that convey a feeling of warmth, as they are associated with the sun and fire. Color and emotion are intrinsically linked in various factors of our lives. Thus, the colors in everything around us can make us feel different emotions according to the color psychology.
Exploring the psychological impact of color on our mood and behavior is essential.
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What is Color Psychology?
Color psychology is a deeper study of how the human brain recognizes colors and translates them into feelings or emotions. This is a psychological study that combines knowledge of color theory to help understand its effects on people's emotions and senses.
This area of knowledge is widely used in branding, advertising and marketing, and even holistic therapy. Each color has a unique effect on the individual and stimulates various responses.
Chromotherapy (color or light therapy) is still used today as an alternative or holistic treatment in therapy. In this case, yellow, for example, is used to calm, purify the body and stimulate neurons.
Meaning of warm colors
- Red
Red is a primary color associated with the urge to move and act. It is used to convey a feeling of high intensity and confidence. Among the emotions associated with this color, we also highlight anger; enthusiasm; About to; warm; dangerous; violent; angry; excited.
- Yellow
According to color psychology, it is considered a color of optimism and vitality. The feeling associated with it is one of comfort and happiness. In addition to a lot of wisdom; happiness; envy; illness; idealism and also cowardice.
- Orange
Orange, a secondary color, also gives people a sense of movement, excitement, and a desire to act, just like red. Thus, color psychology also attributes feelings of joy, sociability and excitement to orange.