It is one of the most well-known companies. The apple brand, founded by Steve Jobs, is part of the field of cutting-edge technology and innovation. It is a reference in the production of cell phones. So much so that many people would do anything to work for the company. CEO Tim Cook points out traits you need to have to work with them.
Read more:iOS 16 and iPhone 14: Do you already know the Apple news?
see more
65% of Tinder users are engaged, according to study
Elon Musk starts negotiating with a company from Santa Catarina
Apple CEO highlights important qualities to occupy a vacancy
During his visit to the University of Naples Federico II, in Italy, the company's CEO, Tim Cook, revealed that the brand is more successful with employees who have four characteristics. Cook was traveling around Europe to visit some Apple stores and their offices. He earned an Honorary Master's Degree in Innovation and International Management from the University of Naples Federico II in the last week of September.
Upon receiving his college degree, the CEO revealed to the students that it is essential, on the part of new employees, to be concerned with the world around them. Here's an excerpt from his speech: “We have a group of people at the company who really want to change the world, who want to enrich people's lives, who want to make the world better than you found it [...] It's that kind of feeling that drives people to do their best work, and I've seen it happen again and again new. The results are simply unbelievable.”
He revealed the four qualities that Apple looks for when hiring its employees: collaboration, creativity, curiosity and experience.
Collaboration
When it comes to collaboration, one of the skills the company looks for, he says it's important when creating new products for Apple.
“We believe that strong individual contributors are really key, but two strong individuals who work together can do amazing work, and small teams can do amazing things.” Cook.
“So we looked for that ability to collaborate with people. That fundamental feeling that if I share my idea with you, that idea will grow, get bigger and better.”
Creativity
Perhaps the most important point when it comes to innovation. Creativity is a quality that the company looks for when conducting job interviews. The brand looks for people who think differently, outside the box.
“We are looking for people who think differently, who can look at a problem and not get stuck in the dogma of how this problem has always been seen”, recalled the CEO.
Curiosity
“There are no stupid questions,” he declares to the students. That's a quality Apple looks to find in its new employees. “Curiosity is being curious about something to ask lots of questions, whether they're smart questions or dumb questions,” Cook emphasized.
“It's amazing when someone starts asking questions like a child would, how it pushes you to think deeply about the answers. And so, we look for that innate curiosity in people.”
Expertise
Apple employees need to be experts in their field. This expertise comes from education and experience from previous jobs.
“If we are doing something in industrial design, we need someone who knows industrial design and have a skill set in it from your college days or during your work days.”
Ultimately, he believes these four characteristics make for a good formula and that Apple has used them in the past, so it will continue to use them when hiring new people to the team. From the employee's perspective, he needs to work in a place that fills him with passion and makes sense in his life.
“People have to work for a reason greater than themselves,” he declared. “So you want to have a vision for a company that aims to serve the customer and somehow improve their lives. You want to do this in an ethical way.”
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.
