In recent years, the search for a beauty more natural is growing. Nowadays, the search for a capillary beauty standard, for example, with the use of straighteners and chemicals, is getting lower and lower. According to a survey carried out by Google BrandLabs, this change in female behavior has been noticed since 2017, with a significant increase in supporters in recent years. One of the aspects that boosted this discovery for women was the covid-19 pandemic, as isolation forced them to stay away from the salon.
It is clear that this type of acceptance is not easy, the habit of always using chemicals in the hair and the belief that acceptance will only come from insertion in a certain standard created by society makes women question themselves about hair transition, but all guarantee that the freedom that this process brings is very better.
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In addition, in recent years the cosmetics industry has been developing formulas for the public that wants to have their hair natural. Going to the market today is a guarantee that we will find products that are more natural and aimed at hair of all types.
With this range of products available on the market, the need arose to teach consumers how to make the best use of them, using them correctly at home. For this, the industry has invested in public education sectors. An example of this is the brand D’Arco Profissional, which has hair therapist Pietro Trindade, accompanied by visagist Robson Trindade, traveling throughout Brazil teaching professionals how to use products designed for this purpose and public.
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