Sony owns one of the most famous video game players of all time: the Playstation. However, according to the company's own announcement during CES 2022, there is an interest in overcoming the video game industry. In this case, the target is the automobile market, since Sony revealed that it was looking for a player within this segment for the creation of the “Playstation Car”. Therefore, the public was very excited with the announcement of the partnership between Sony and Honda, which will probably take the project off the ground.
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All about the partnership
The news that the two companies signed a partnership already came in 2022 and it seems that the joint projects will also come out this year. For now, it is known that Sony has a high interest in the production and sale of electric vehicles equipped with batteries. EVs. In addition, there are expectations that these sales will take place simultaneously with the provision of mobility.
In this way, the signed agreement presents the idea of creating a “memorandum of understanding”, which should culminate in a joint venture. In Honda's official announcement, there is talk of adding “Sony's experience in developing imaging, communication, networking and technology technologies” to create cars.
What to expect now from the creation of the Playstation Car?
The President and CEO of Sony Group Corporation has already said that the main objective is “to fill the world with emotion through creativity and technology”. Which makes a lot of sense, since both Sony and Honda are at the forefront when it comes to technological innovation in their respective areas. In addition, the aim is to respect the particularity of each of the companies, by always seeking the strong point of these technology giants.
Apparently, all this will happen with the aim of making products that are surprising and creative, always with the latest technology. In this way, we can only wait for the next steps of this joint action that has already stirred the interest of technology lovers,
