Analysis data based on the United States market indicated that this will be the year in which free-to-air TV can be replaced. In fact, this has been going on for a while. Research indicates that 2023 will be the year in which adults will spend more time watching content from streaming platforms. This is justified by the growth of social networks. Among the main replacements, we have TikTok, Netflix and YouTube.
“The data pointed out by the survey from the United States do not surprise me because, in fact, they show a certain worldwide trend in consumption growth, mainly of images or videos – of audiovisual production in general”, said Gabriela Borges, professor at the University of Algarve and coordinator of the Quality Observatory at Audio-visual.
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Lucas Moreira de Queiros, Brazilian, says that this is the future of the whole world and that more and more Open TV will be replaced by platforms, which agrees with what Gabriela Borges also indicated. She, incidentally, cited an Ofcom survey carried out in 2022, the result of which indicated that young people aged 16 to 24 years old watch seven times less open TV channels when compared to seniors over 65 years old.
Another survey, also cited by coordinator Gabriela and analyzed by Comscore, shows that 96% of Brazilians access journalistic content through a mobile device. This is one of the issues discussed so that media education is on the agenda in schools.
“[The data] also show the need for Brazil to start thinking about public policies that promote, in in a way, media education, because unlike what is shown on television, which has a sieve journalistic. Especially if we think about the issue of news. In social networks, the production of information is done in a disorderly way, ”she said.
The education in schools, according to research by Gabriela Borges, it will be a fight against disinformation content that is generated through these channels. Currently, anyone can report anything through media channels. Therefore, according to her, it would be necessary to educate the way the tools are used.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.