In the first three months of 2023, streaming platforms have already accounted for subscription losses and gains. In Brazil, the Netflix it was the film and series platform that led the account cancellation list, while HBO Max was in last place.
The percentages are from the Hibou company report that monitors streaming platforms in the market. The document has the opinion of 1400 people, in all regions of the country, to talk about the signature. The report also shows what people's favorite streaming is, also showing Netflix with public favoritism.
see more
Japanese company imposes time restriction and reaps benefits
Alert: THIS poisonous plant landed a young man in the hospital
Netflix leads cancellations of subscriptions, but is still favorite
For Lígia Melo, partner and research coordinator at Hibou, users evaluate criteria other than the catalog offered. For 42% of respondents, the important thing is the ease of navigating the platform, prioritizing personalized communication.
Cancellations, for 58% of participants, are due to the subscription fee, according to the survey, another 35% believe that the economic situation influences, 28% claimed that the platform does not have as much launch and 26% indicate that the proposals are limited and uninteresting.
Behind Netflix in the loss of subscriptions, in second place is Amazon Prime Video with only 5% less cancellations. The percentages were published on the website My Carrier. Check out the full list!
cancellation percentage
- Netflix: 33%;
- Amazon Prime Video: 28%;
- Globoplay: 27%;
- Disney+: 17%;
- Telecine Play: 14%;
- HBO Max: 13%.
Of the entire list, Disney+ increased public favoritism, from 26% in 2022 to 33% this year.
percentage of favoritism
Despite leading the cancellation, Netflix also took first place as the favorite of the interviewed public:
- Netflix – 92%;
- Amazon Prime Video – 54%;
- Disney+ – 33%;
- Globoplay – 31%;
- HBO Max – 29%.
The majority of those interviewed, with a 74% advantage, stated that they keep their subscription due to number of movies and series, another 66% said they prefer the platform with the lowest value.
Lover of movies and series and everything that involves cinema. An active curious on the networks, always connected to information about the web.