An entrepreneur named Richard Harary, who is the creator of a famous American retail chain of products for newborn children, made an announcement that he has in mind to expand his horizons business. The main objective is to support Brazilian women, who are the vast majority of its consumer public.
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The businessman, who is from São Paulo, went to the United States around 26 years ago, where made the decision to invest in a different sector, but one that did not need to leave the world of newborns. “We want to break into the maternity advisory market here in the US, where our focus is to support legal residents in the country who need support to be able to have a child on American soil”.
According to an interview that was carried out with Richard, the idea ended up appearing shortly after he was astonished by the fact that a baby stroller, which costs approximately US$ 800 in its network of American stores, arrive in Brazil costing a trifle of almost R$ 20 thousand. As his company, called MacroBaby, has most of its clients on Brazilian soil who went to the United States to organize the baby's layette, so he thought of signing a partnership with a clinic, known as the Womens Care Center, in Orlando, to be able to provide some counseling options for pregnant women, with prenatal care and also childbirth in the country.
The price of this service is expected to start at around US$ 15,000, which corresponds to approximately R$ 76,000 at today's price. In this package you can find some appointments with a gynecologist, doctors, childbirth, anesthetist and also the clinic to perform the procedure for the birth of the baby, in addition to all the documentation after the child is born, such as the passport and also the birth certificate. birth. This service even provides translation-related support for Brazilian women who do not speak fluent English.
MacroBaby managed to win the hearts of many famous mothers around the world, including the presenter Xuxa, queen of the little ones, and also the actress Deborah Secco. The company emerged in mid-2003 in the form of a marketplace through the US E-Bay platform. Approximately one year later, Richard opened his first physical store in the chain, which is about two thousand square meters and receives, on average, 400 thousand visits during the year.
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