Even as a joke, Japan has no intention of creating a "Ministry of Dating" like here, but now Japanese singles can count on another kind of support when it comes to finding their pair. It's about renting a boyfriend. Yes, that's right. The new business model is already available in host cafés and more than three thousand establishments of this type.
Although clearly different from anything that has ever been created, one of the premises of the practice is to be absolutely zealous with women. Among the seductive suggestions of this modality, the beauty of the attendants is cited as one of the main and most important requirements.
see more
Should I share the soap with my family?
Dreaming of living abroad? Discover the countries that love the most…
Customers like “Cha Cha”, 41, frequent these places because they prefer handsome men. In a recent interview with “Fantástico”, from “TV Globo“, she stated that she has never been very involved with men in her entire life, but in these places, as long as you pay for it, you get the attention you've always sought. “Cha Cha” finds it easier to talk and have fun, as the rules are clear, unlike a normal relationship, which can have boring moments.
Briefly, the service offered by the men includes attention, affection, drinks and a good conversation for the determined time of 91 minutes. The main objective is to get women to spend a lot of money.
An attendant at a host cafe explains that these spaces are not just places to drink, but an environment where very handsome men treat customers well, with the intention of making them fall in love.
The male public is also welcome and receives the same treatment, but unless there is a compatible sexual orientation, there is no intention of making the client fall in love.
In addition to appearance, the success of this business also depends on the attendants' ability to treat women the way they want. Every woman has her preferences, some just want to hear that they are beautiful, while others, who already hear it all the time, want something different – even if these women are already committed to another type of relationship (such as marriage or affair).
Although this novelty is being successful, the Japanese government has concerns about its impact on the future population. Japan is a country whose population is mostly elderly and has a low birth rate. To combat this problem, the government is implementing tactics and measures to encourage human reproduction.